Markets are man-made and our methods are tailor-made. We help to discover new territories through continuous inventive and imaginative optimisation of the empirical evaluation tools we use. We think outside of the box and sometimes maybe even outside of our comfort zone. But by doing so we fit your needs perfectly.
TO EXPLORE MINDS & MARKETS
Séissmo helps you to discover new territories, make space for your product/ service in the market place, and make market mechanisms and consumers’ mental maps visible.
TO QUESTION PRODUCTS AND BRANDS
Brands are a valuable asset – the marketplace is no place for experimentation. Séissmo offers valuable insight into brand identity allowing optimisation of the various marketing mix elements prior to launch, thus providing security in strategic decision making.
TO TAKE ON THE SHOPPER’S VIEW
Purchase is part of the consumption – sometimes it is an experience, sometimes a chore and every product category plays by different rules. Séissmo offers tools to identify purchase motivation and to uncover the decision making processes. We analyse existing places of purchase and look at ways for optimization.
TO CHALLENGE INNOVATIONS
Testing innovations in their early stages is a difficult task: most consumers do not want changes and do not demonstrate a lot of obvious needs, especially in saturated markets. Our philosophy in accompanying innovation is to find the “addiction” factor potentially inherent to a new product / system / device / appliance… We want to find out how fast consumers may be able to absorb and incorporate your offering as their own (the so-called assimilation process).