Our business is a people business. We love the personal touch in our daily work. We are extremely sensitive to how our clients, the manufacturers, outline their problems and we make sure consumers feel at ease when talking about theirs.
ABOUT OUR CLIENTS’ NEEDS
Careful listening: Seems trivial? But in times of “no time”, taking the time to listen to our clients and how they approach the question or challenge has become something worth shouting about. This first stage of anamnesis allows us to understand the various issues at stake and make sure everything has been mentioned explicitly.
ABOUT THE PEOPLE WE INTERVIEW
Who really matters? The people we take on our journey! Of course, facilities have made enormous progress and clients’ observation lounges are spacious and comfortable. But what about the consumers’ side? No remarkable improvements. Sometimes a trade-off to their disadvantage. We are aware that research output is as good as its input – and if we manage to motivate participants, we’ll get better, more valid results.